Beyond Cupertino September 9, 2026
Introducing the Cupertino Lens App
The Cupertino Lens app is a quieter home for reading, saving essays, and returning to them later.
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Beyond Cupertino
Perspective on the industries, policies, platforms, and ideas shaping Apple from beyond Cupertino.
Cupertino / World
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Latest Beyond Cupertino essays
Essays, analysis, and reporting from the archive.
Beyond Cupertino February 7, 2026
The Infinite Loop of Canceling Products That Don’t Exist
I killed more Apple products than Apple itself ever killed.
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Beyond Cupertino December 13, 2025
Making an Apple Event Without Apple
Inside the making of a fan-made Apple event, filmed at Apple Park.
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Beyond Cupertino November 12, 2025
Apple’s Reported $1B Gemini Deal to Rebuild Siri
Apple’s rumored Gemini partnership reflects Apple’s oldest strategy: borrow strength, learn fast, and quietly replace it with something built to its own standards.
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Beyond Cupertino December 14, 2022
What the EU Doesn’t Understand About iPhone Sideloading
The EU calls it fairness. Apple calls it risk. Sideloading may sound like freedom, but the iPhone’s safety is the choice users already made.
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Beyond Cupertino November 26, 2022
Why I Left iPhone for Android — For Now
Leaving the iPhone wasn’t rebellion, it was curiosity. I switched to Android not to escape Apple, but to see what waited beyond its glass walls.
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