Beyond Cupertino December 13, 2025
Making an Apple Event Without Apple
Inside the making of a fan-made Apple event, filmed at Apple Park.
Read the essaySection3 essays
The Ecosystem
How Apple devices, services, developers, creators, competitors, and users connect across the wider ecosystem.
The Walled Garden
Latest in this section
Latest The Ecosystem essays
Essays, analysis, and reporting from the archive.
Beyond Cupertino November 12, 2025
Apple’s Reported $1B Gemini Deal to Rebuild Siri
Apple’s rumored Gemini partnership reflects Apple’s oldest strategy: borrow strength, learn fast, and quietly replace it with something built to its own standards.
Read the essay
The Ecosystem November 15, 2022
Behind the Shot: The iPhone 14 Pro’s Cameras
Forget Dynamic Island. Apple’s real story in 2022 was told through the lens. The iPhone 14 Pro camera finally feels worthy of its name.
Read the essay