Beyond Cupertino December 13, 2025
Making an Apple Event Without Apple
Inside the making of a fan-made Apple event, filmed at Apple Park.
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The Ecosystem
How Apple devices, services, developers, creators, competitors, and users connect across the wider ecosystem.
The Walled Garden
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Latest The Ecosystem essays
Essays, analysis, and reporting from the archive.
Beyond Cupertino November 12, 2025
Apple’s Reported $1B Gemini Deal to Rebuild Siri
Apple’s rumored Gemini partnership reflects Apple’s oldest strategy: borrow strength, learn fast, and quietly replace it with something built to its own standards.
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The Ecosystem November 15, 2022
Behind the Shot: The iPhone 14 Pro’s Cameras
Forget Dynamic Island. Apple’s real story in 2022 was told through the lens. The iPhone 14 Pro camera finally feels worthy of its name.
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