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Post Category → Deep Dive

WWDC 2026: Siri AI is a Sh*T Name

posted in Deep Dive on June 9, 2026 by Sami Fathi 0 Comments

I’m not sorry to say it, but Siri AI is a terrible name.

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WWDC 2026: Apple is Folding

posted in Deep Dive on June 9, 2026 by Sami Fathi 5 Comments

This year’s dub-dub has Apple folding.

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The iPad Pro Is More Air Than the iPad Air

posted in Deep Dive, Inside Apple on January 20, 2026 by Sami Fathi 0 Comments

The iPad Pro has become thinner and lighter than the iPad Air, while the Air itself has lost the purpose that once defined it.

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Liquid Glass: Apple’s Most Beautiful Mess Yet

posted in Deep Dive, The Brief on September 15, 2025 by Sami Fathi 0 Comments

Liquid Glass isn’t just a redesign, it’s a declaration. Apple’s software now breathes, bends, and refracts light like glass itself.

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How Apple Lost Control of Its Betas

posted in Deep Dive, Inside Apple on November 8, 2022 by Sami Fathi 0 Comments

The iOS beta program remains flawed — too open, too noisy, and still disconnected from the feedback it claims to welcome.

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