Deep Dive June 9, 2026
WWDC 2026: Siri AI is a Sh*T Name
I'm not sorry to say it, but Siri AI is a terrible name.
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Deep Dive
Long-form analysis of Apple software, design, policy, privacy, and the technologies shaping its platforms.
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Latest Deep Dive essays
Essays, analysis, and reporting from the archive.
Deep Dive June 9, 2026
WWDC 2026: Apple is Folding
This year's dub-dub has Apple folding.
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Deep Dive January 20, 2026
The iPad Pro Is More Air Than the iPad Air
The iPad Pro has become thinner and lighter than the iPad Air, while the Air itself has lost the purpose that once defined it.
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Deep Dive September 15, 2025
Liquid Glass: Apple’s Most Beautiful Mess Yet
Liquid Glass isn’t just a redesign, it’s a declaration. Apple’s software now breathes, bends, and refracts light like glass itself.
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Deep Dive November 8, 2022
How Apple Lost Control of Its Betas
The iOS beta program remains flawed — too open, too noisy, and still disconnected from the feedback it claims to welcome.
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