The Brief June 10, 2026
iOS 27 Has Me Excited For Apple Again
I am incredibly excited about Apple now. I don't think that I have been able to state that clearly in a few years now.
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The Brief
Timely, focused essays that explain what Apple’s latest moves mean beyond the headline.
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Latest The Brief essays
Essays, analysis, and reporting from the archive.
The Brief June 2, 2026
WWDC 2026, Please Be Boring.
What I want from June 8th is simple. I want Apple to be boring.
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Beyond Cupertino February 7, 2026
The Infinite Loop of Canceling Products That Don’t Exist
I killed more Apple products than Apple itself ever killed.
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Deep Dive September 15, 2025
Liquid Glass: Apple’s Most Beautiful Mess Yet
Liquid Glass isn’t just a redesign, it’s a declaration. Apple’s software now breathes, bends, and refracts light like glass itself.
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Inside Apple June 8, 2025
WWDC 2025: The Opening Act Apple Can’t Afford to Miss
Every WWDC has rhythm; Cook’s calm, Craig’s sprint, and that one “one more thing.” But this year, Apple’s opening act could change everything.
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The Brief September 6, 2022
iPhone 14 Pro: The Final Predictions Before Far Out
On the eve of Far Out, Apple chased the new, not with specs, but with a shape we couldn’t ignore.
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