Beyond Cupertino October 4, 2026
Cupertino Lens for Mac Is Now in Beta
Cupertino Lens for Mac is now in public beta: every Apple story, who broke it first, Apple's own server changes and the stock, live in beta in one…
Read the essayThe archive
Reporting, criticism, and long-form analysis from Cupertino Lens.
Beyond Cupertino October 4, 2026
Cupertino Lens for Mac is now in public beta: every Apple story, who broke it first, Apple's own server changes and the stock, live in beta in one…
Read the essay
Beyond Cupertino September 9, 2026
The Cupertino Lens app is a quieter home for reading, saving essays, and returning to them later.
Read the essay
Inside Apple June 11, 2026
Every year at WWDC, Apple giveth and Apple taketh away.
Read the essay
The Brief June 10, 2026
I am incredibly excited about Apple now. I don't think that I have been able to state that clearly in a few years now.
Read the essay
Inside Apple June 10, 2026
The title says it all: in Craig we Federighi.
Read the essay
Deep Dive June 9, 2026
I'm not sorry to say it, but Siri AI is a terrible name.
Read the essay
Deep Dive June 9, 2026
This year's dub-dub has Apple folding.
Read the essay
The Brief June 2, 2026
What I want from June 8th is simple. I want Apple to be boring.
Read the essay
Beyond Cupertino February 7, 2026
I killed more Apple products than Apple itself ever killed.
Read the essay
Deep Dive January 20, 2026
The iPad Pro has become thinner and lighter than the iPad Air, while the Air itself has lost the purpose that once defined it.
Read the essay
Beyond Cupertino December 13, 2025
Inside the making of a fan-made Apple event, filmed at Apple Park.
Read the essay
This site closes on October 31. Get the app to keep reading.
This site closes on October 31. Read Cupertino Lens in the app.
