The iPad Pro has become thinner and lighter than the iPad Air, while the Air itself has lost the purpose that once defined it.
Continue readingThe iPad Pro Is More Air Than the iPad Air
Post Category → Inside Apple
Amber Alert at Apple
Apple’s latest departures didn’t create a crisis, but they exposed a moment of uncommon strain, a reminder that even the most disciplined company can feel unsteady when its center shifts.
Continue readingApple Questions Itself in iOS 26.1
In iOS 26.1, Apple’s new toggle doesn’t refine Liquid Glass, it retreats from it. The company that once told us what we’d want tomorrow now asks what we prefer today.
Continue readingWWDC 2025: The Opening Act Apple Can’t Afford to Miss
Every WWDC has rhythm; Cook’s calm, Craig’s sprint, and that one “one more thing.” But this year, Apple’s opening act could change everything.
Continue readingThe iPhone Lineup Needs a Steve-Sized Cleanup
Apple once made simplicity its greatest feature. Today’s iPhone lineup feels like the opposite, a maze of models that even Steve would’ve trimmed.
Continue readingiPhone Sideloading Isn’t Freedom
Users will not have a choice on whether or not to sideload. It’ll be forced upon them.
Continue readingWhat the EU Doesn’t Understand About iPhone Sideloading
The EU calls it fairness. Apple calls it risk. Sideloading may sound like freedom, but the iPhone’s safety is the choice users already made.
Continue readingHow Apple Lost Control of Its Betas
The iOS beta program remains flawed — too open, too noisy, and still disconnected from the feedback it claims to welcome.
Continue readingiPhone 14 Pro: Early First Impressions and Insights
Apple’s iPhone 14 Pro feels familiar yet finally distinct, a measured step toward what “Pro” should mean.
Continue readingApple’s Love Letter to the Cosmos
Apple’s 2022 “Far Out” invite turned the night sky into a mirror, reflecting how the company teases wonder without saying a word.
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