Inside Apple December 10, 2025
Amber Alert at Apple
Apple’s latest departures didn’t create a crisis, but they exposed a moment of uncommon strain, a reminder that even the most disciplined company can feel unsteady when its…
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The author archive
Latest by Sami Fathi
Essays, analysis, and reporting from the archive.
Beyond Cupertino November 12, 2025
Apple’s Reported $1B Gemini Deal to Rebuild Siri
Apple’s rumored Gemini partnership reflects Apple’s oldest strategy: borrow strength, learn fast, and quietly replace it with something built to its own standards.
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Inside Apple November 3, 2025
Apple Questions Itself in iOS 26.1
In iOS 26.1, Apple’s new toggle doesn’t refine Liquid Glass, it retreats from it. The company that once told us what we’d want tomorrow now asks what we…
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Deep Dive September 15, 2025
Liquid Glass: Apple’s Most Beautiful Mess Yet
Liquid Glass isn’t just a redesign, it’s a declaration. Apple’s software now breathes, bends, and refracts light like glass itself.
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Inside Apple June 8, 2025
WWDC 2025: The Opening Act Apple Can’t Afford to Miss
Every WWDC has rhythm; Cook’s calm, Craig’s sprint, and that one “one more thing.” But this year, Apple’s opening act could change everything.
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Inside Apple December 29, 2022
The iPhone Lineup Needs a Steve-Sized Cleanup
Apple once made simplicity its greatest feature. Today’s iPhone lineup feels like the opposite, a maze of models that even Steve would’ve trimmed.
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Inside Apple December 15, 2022
iPhone Sideloading Isn’t Freedom
Users will not have a choice on whether or not to sideload. It'll be forced upon them.
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Beyond Cupertino December 14, 2022
What the EU Doesn’t Understand About iPhone Sideloading
The EU calls it fairness. Apple calls it risk. Sideloading may sound like freedom, but the iPhone’s safety is the choice users already made.
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Beyond Cupertino November 26, 2022
Why I Left iPhone for Android — For Now
Leaving the iPhone wasn’t rebellion, it was curiosity. I switched to Android not to escape Apple, but to see what waited beyond its glass walls.
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The Ecosystem November 15, 2022
Behind the Shot: The iPhone 14 Pro’s Cameras
Forget Dynamic Island. Apple’s real story in 2022 was told through the lens. The iPhone 14 Pro camera finally feels worthy of its name.
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Deep Dive November 8, 2022
How Apple Lost Control of Its Betas
The iOS beta program remains flawed — too open, too noisy, and still disconnected from the feedback it claims to welcome.
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Inside Apple September 18, 2022
iPhone 14 Pro: Early First Impressions and Insights
Apple’s iPhone 14 Pro feels familiar yet finally distinct, a measured step toward what “Pro” should mean.
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